The London Edition

10 Berners St., London, W1T 3NP, England

A solidly bohemian air permeates this handsome hotel in the heart of Fitzrovia, the second hotel in Ian Schrager's venture with Marriott. The aim is to combine Schrager's signature style with Marriott's service, and judging from the London Edition, it has thus far been a success. Rooms are cleanly decorated in deep tones of chocolate and oatmeal, with huge beds and faux fur blankets strewn about while bathrooms have cavernous freestanding tubs or sizeable showers. Service is exceptional and personalized: arriving guests are personally escorted to rooms upon check-in, whereupon they receive a knock at the door with an offer of herbal iced tea in summer or a tiny chocolate pie in winter. But really it's all about the nightlife here, sophisticated though it is. Berners Tavern, the main bar-restaurant, is gorgeously designed, with old paintings filling almost every inch of available space on the cool mid-gray walls. Michelin-star chef Jason Atherton runs the kitchen, though the vibe is kept casual. The exclusive Punch Room is the more intimate of the two dedicated cocktail bars, with its creatively prepared (and communally served) alcoholic punches. And finally, the Basement nightclub—literally in the basement—is a natural addition for Studio 54 founder Schrager. A fashionably mixed crowd, relaxed ambience, and culinary expertise combine to create the recipe for this winning contemporary hotel.

PROS

  • very trendy
  • great bars
  • beautifully designed bedrooms

CONS

  • rooms may feel small to some
  • lobby can get crowded with trendsetters descending upon the bars and nightclub

HOTEL INFO

Phones: 020-7781–0000

HOTEL DETAILS

173 rooms
Rate Includes: Breakfast

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