Bloomsbury's most avant-garde hotel won't be for everyone, but this 19th-century building has been renovated with an appealing mix of shabby chic and modern comfort. The vibe is "half rough, half luxury" as the owners themselves put it, although to what extent one wins out over the other really depends on how appealing like you find the concept. Bits of old battered walls and remnants of the old, torn wallpaper are deliberately left in place next to elegant beds, claw-foot tubs, designer lighting, and original artwork (they've even been known to keep an artist-in-residence). There are even old-style analog TVs in the bedrooms. The whole effect is so extraordinary that the hotel regularly features in designer magazines.