London Hotels

Rough Luxe

  • 1 Birkenhead St. Map It
  • Bloomsbury
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  • Made for art and design lovers
  • Free Wi-Fi
  • Very close to St. Pancras station


  • Design is not for everyone
  • Many rooms are tiny
  • No restaurant or bar

Published 08/30/2016

Fodor's Review

Bloomsbury's most avant-garde guesthouse won't be for everyone, but this 19th-century building has been renovated with an appealing mix of shabby chic and modern comfort. Bits of battered walls with remnants of the old, torn wallpaper are deliberately left in place next to elegant beds, claw-foot tubs, designer lighting, and original artwork (they've even been known to keep an artist-in-residence); there are even old-style analog TVs in the bedrooms. Truthfully, it doesn't always work; some rooms are so small that even fully opening your suitcase can be a challenge. But the whole effect is so extraordinary that the hotel regularly features in designer magazines.

Hotel Information


1 Birkenhead St., London, W1CH 8BA, England

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Hotel Details:

  • 10 rooms
  • Rate includes: Breakfast

Published 08/30/2016

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