A large, ornate chimney makes this mid-19th-century brewery visible from a distance. J. C. Jacobson, one of Denmark's most important historical figures, named the brewery after his son Carl; "Berg," or mountain, signifies the brewery's location on Valby Hill. The four giant granite elephants that guard the main entrance illustrate that Jacobsen was a well-traveled man who adored art. The elephants are in fact inspired by Bernini's famous obelisk in Rome. In the visitor center, new interactive displays, also in English, take you step by step through the brewing process. At the end of your visit, you're rewarded with a complimentary beer sampling. The Carlsberg Museum, also on the grounds, tells the story of the Jacobsen family, their beer empire, and Carlsberg's extensive philanthropy, which still greatly benefits Danish culture. Large-scale beer production has now moved outside of the city and the old brewery complex is being transformed into a combined neighborhood for arts, culture, and living.