This museum may deviate from the historical quaintness found everywhere else in Brugge, but it makes for a diverting bookend if you've been trawling the delightful chocolate shops in town. This collection traces the history of the cocoa bean, from its origins in the Americas to its popularity in Europe. There are also chocolate-making demonstrations, and a chance to taste. If you're still hungering for food-based educational displays, Choco-Story's nearby sister, the Frietmuseum (French Fry Museum) at Vlamingstraat 33 will tell you everything you need to know about the history of the potato, and why french fries should really be called Belgian fries (!). It has the same opening times and entry charge.