Ireland has its Waterford, France its Baccarat, and Austria has Swarovski, purveyors of some of the finest cut crystal in the world and, thanks to the newer generation of Swarovskis, increasingly fashionable trinkets. You'll find your typical collector items and gifts here, but also high-style fashion accessories (Paris couturiers now festoon their gowns with Swarovski crystals the way they used to with ostrich feathers), crystal figurines, jewelry, and home accessories. This flagship store is a cave of coruscating crystals that gleam and glitter. Proving just how popular Swarovski is, two more branches opened up nearby, at Kärntnerstrasse 9 and Kärntnerstrasse 53.
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