For centuries, this has been the main shopping street in the Old City center. According to historians, the name means "trade street"—not "grain street," as many believe. Today you'll find elegant international fashion houses, traditional Austrian clothiers, familiar international brands, and a delicious ice cream shop, all with intricate wrough iron signs conforming with Salzburg's strict Old City conservation laws. Besides coming to shop, crowds flock to this street because at No. 9 is Mozart's birthplace, the Mozarts Geburtshaus. In summer, the street is densely packed with people. You can always escape for a while through one of the many arcades—mostly flower-bedecked and opening into delightful little courtyards—that link the Getreidegasse to the river and the Universitätsplatz. At No. 37 you'll find the glamorous Goldener Hirsch hotel—just look for its filigree-iron sign showing a leaping stag with gilded antlers. The Goldener Hirsch's interiors are marvels of Salzburgian
gemütlichkeit, so, if you're appropriately attired, you may wish to view the lobby and enjoy an aperitif in its gorgeous bar, the watering hole of chic Salzburg. The southern end of Getreidegasse becomes Judengasse, once the heart of the city's Medieval Jewish community, which is also packed with shops and galleries festooned with more of Salzburg's famous wrought-iron signs.