Quirky, endearing, and in an unrivalled position over ancient stone arcades in the pedestrian heart of the old town, this hotel begs you to fall in love with it—and you might, as long as you put character and atmosphere above slick service and cutting edge amenities. Exuding undiluted Tirolean history, in the same family since 1465, it's where the young Mozart stayed and decided it was something to write home about. Rooms are simple but comfortable, with rustic furnishings—all are different: No. 43 has a bay window and a view of the Golden Roof and the mountains; one in the attic has a balcony; some have shared facilities but bargain prices. Service is super friendly, but you might have to wait for a multi-tasking staffer to become available. Breakfast is served in a fabulous original stube.