Traveling east between Hall in Tirol and Schwaz, you'll pass the home of the Swarovski cut-crystal empire in Wattens. Stop at the Swarovski Crystal World Shop to browse and perhaps buy some of the famous—and now some of the chicest—crystal and glassware, or if you have more time, explore Crystal World, an eclectic but fascinating multimedia gallery that has become one of Tirol's most popular attractions, featuring the works of 15 or more artists including Salvador Dalí, Brian Eno, André Heller, and Andy Warhol.
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