Jutting out into the ocean along the rugged western coast, Rincón, meaning "corner" in Spanish, may have gotten its name because it's tucked into a bend of the coastline. Some, however, trace the town's name to Gonzalo Rincón, a 16th-century landowner who let poor families live on his land. Whatever the history, the name suits the town, which is like a little world unto itself.
The most famous hotel in the region is the Horned Dorset Primavera—the only Relais & Chateaux property in Puerto Rico. It's one of the most luxurious resorts on the island, not to mention in the Caribbean. A couple of larger hotels, including the Rincón of the Seas and Rincón Beach Resort, have been built, but Rincón remains a laid-back place. The town is still a mecca for wave-seekers, particularly surfers from the East Coast of the United States, who often prefer the relatively quick flight to Aguadilla airport direct from New York–area airports instead of the long haul to the Pacific. The town continues to cater to all sorts of travelers, from budget-conscious surfers to families to honeymooners seeking romance.
The pace picks up from October through April, when the waves are best, but tourists can be found here year-round, and many American mainlanders have settled here. Budget travelers will most likely find discount accommodations during August and September, when tourism is slow. Hurricane season runs from June through November, bringing in occasional swells for the surf crowd.