The Musée du Rhum, operated by the St. James Rum Distillery, is housed in a graceful, galleried creole house. Interestingly, the distillery was founded in 1765 in Ste. Pierre by a priest who was also an alchemist. It was relocated to Ste. Marie after the 1902 eruption of Mt. Pelee. Guided tours can take in the plantation and the displays of the tools of the trade, the art gallery, and include a visit and tasting at the distillery. You can opt to take a little red train tour for €5 that traverses the cane fields and runs between here and the nearby banana museum, while a guide narrates. This runs on Tuesday and Thursday mornings and Saturday afternoons—maybe.
The museum is known for its "happenings," including beauty contests as well as the huge Fête du Rhum, in December. The party can get somewhat wild when a dozen or more tour buses pull in. The museum and distillery are closed during the cane harvest, and weekend hours sometimes change; tours may not happen during December. It's a good idea to call ahead.
Plan d l'union, St. James Distillery, Ste-Marie, 97230, Martinique