Rick's Cafe has been an institution in Negril since the hippie days of the 1960s and 1970s. Today it's one of the resort town's best known landmarks and attracts busloads of revelers for sunset every evening. Love it or hate it, Rick's should be experienced at least once on a trip to Negril. The live reggae band that performs several days per week for the sundown hours gets the party mood in full swing, and the local boys jumping off the nearby cliffs are often joined
by high-spirited tourists. While the liquor flows you can also dine at the restaurant.