The most atmospheric beach in the southwest is in the community of Treasure Beach, which has several long stretches of sand as well as many small coves. Though it isn't as pretty as those to the west or north—it has more rocks and darker sand—the idea that you might be discovering a bit of the "real" Jamaica more than makes up for the small negatives. Both locals and visitors use the beaches here, though you're just as likely to find it completely deserted, beyond
a friendly beach dog. Treasure Beach attracts a bohemian crowd, and you won't find as many of the "hustlers" as in north coast resort towns. Amenities: food and drink; parking. Best for: solitude; sunset; walking.