Cienfuegos's main artery, Calle 37, is called El Prado in the old part of town, where it's flanked by late-19th-century colonnades and divided by a wide, landscaped median. To the south, Calle 37 runs roughly parallel to the waterfront Malecón, where locals stroll at night. Note the illuminated billboard near the Malecón; it has an image of Moré and a line from one of his songs: "Cienfuegos es la ciudad que más me gusta a mi" ("Cienfuegos is the city I like
most"). The palm-lined promenade stretches south to Punta Gorda, a point dominated by the mansions once owned by sugar barons and ending in a small park surrounded by water where people gather on weekends to swim and relax.