Morón is a more pleasant town than Ciego de Ávila, as it has half the population and twice the historic architecture. It's also the nearest city to Cayo Coco and Cayo Guillermo and their resorts. Many people also use the city as a base for bass fishing. Oddly though, bass are called trucha in Cuba, though it's the Spanish term for "trout." Because it lies on an important tourist route, the colonnades of neoclassic buildings that line its main street, Calle Martí, got a fresh paint job several years ago.