This conservation project is entirely funded by guided tours of the private reserve. If you'd like to observe the world's most endangered penguin in its natural habitat, visit Penguin Place, where a network of tunnels has been disguised so that you can get close. The penguins, also known as hoiho (meaning "noise shouter" in Māori), are characterized by their yellow irises and headbands. Tours are run throughout the afternoon but must be booked in advance. If you can't bring yourself to leave, Penguin Place Lodge offers basic inexpensive farm-stay accommodation.