The earthquake that struck Napier at 10:46 am on February 3, 1931, was—at 7.8 on the Richter scale—the largest quake ever recorded in New Zealand. The coastline was wrenched upward several feet. Almost all the town's brick buildings collapsed; many people were killed on the footpaths as they rushed outside. The quake triggered fires throughout town, and with water mains shattered, little could be done to stop the blazes that devoured the remaining wooden structures. Only a few buildings survived (the Public Service Building with its neoclassical pillars is one), and the death toll was well over 100.
The surviving townspeople set up tents and cookhouses in Nelson Park, and then tackled the city's reconstruction at a remarkable pace. In the rush to rebuild, Napier went mad for art deco, the bold, geometric style that had burst on the global design scene in 1925. Now a walk through the art deco district, concentrated between Emerson, Herschell, Dalton, and Browning streets, is a stylistic immersion. The decorative elements are often above the ground floors, so keep your eyes up.