Byron Bay is the easternmost point on the Australian mainland, and perhaps earns Australia its nickname the "Lucky Country." Fabulous beaches, storms that spin rainbows across the mountains behind the town, and a sunny, relaxed and somewhat hippy style cast a spell over practically everyone who visits. For many years Byron Bay lured surfers with abundant sunshine, perfect waves on Watego's Beach, and tolerant locals who allowed them to sleep on the sand. These days a more upscale crowd frequents Byron Bay.
Byron Bay is also one of the must-sees on the backpacker circuit, and the town has a youthful energy that fuels late-night partying. There are many art galleries and crafts shops, a great food scene, and numerous adventure tours. The town is at its liveliest on the first Sunday of each month, when Butler Street becomes a bustling market.