9 Best Shopping in Vietnam

This fashion boutique is Hanoi's best clothing store for finding a blend of classic and modern fashions, including European- and Asian-inspired dresses, jackets, skirts, and gorgeous silk garments. Each item is perfectly tailored by Spanish owners Laura and Diego. The couple designs with unique patterns, materials, and embroidery, meaning that no two items are ever the same. The Chula website gives a glimpse into their innovative style, and they have another location on 18 Nha Chung.

A tiny little T-shirt shop that opened in 2007 has grown into a chain of stores featuring its own Ginkgo-branded clothing and backpacks. Their graphic T-shirts are especially popular souvenirs as many of them highlight whimsical aspects of Vietnamese culture. There is also a store at 10 Le Loi.

This chic, capacious boutique stocks luxe gifts from an array of international brands like Rifle stationery, Izipizi sunglasses, and home accessories from design companies like Fritz Hansen and Hay. International travelers might be more drawn to the selection of stylish, made-in-Vietnam products from brands including Cochine, Avana, and Woo Cares. There are two larger locations at 24 Thao Dien (District 2) and in Crescent Mall (District 7).

Mixing retro and modern stylings to create items that are fresh and unique, Magonn has become one of Vietnam's leading female fashion brands with several branches throughout Hanoi and Ho Chi Minh City.

Tired City showcases a range of designs from young artists and graphic designers printed on ultra hip t-shirts and hoodies. There are also posters, postcards, playing cards, and other souvenir items.

Ginkgo is one of Vietnam's most respected clothing brands. The emphasis is on print T-shirts, some made with organic cotton, that showcase eclectic aspects of Vietnamese culture.

This funky little traders house on Nguyen Thai Hoc stocks a truly Hoi An–inspired collection of casual resort- and swimwear. Each fashion-forward piece is professionally printed and stitched in Vietnam. Hot Chili focuses on producing apparel, swimwear, and accessories made from a fusion between handmade art and screen printing technology.

One of Vietnam's best-known clothing stores and designer labels, Kelly Bui specializes in daring and contemporary creations for women.

This cute little shop has a selection of ready-made clothing in Western sizes and a fast and efficient tailoring service. The clothing is mostly women's but there is a small range of men's items, including ties, as well as a range of handbags, scarves, and jewelry.

Allow at least two days for tailoring, even though the shop assistants may tell you they can do a one-day turnaround—some extra fitting and final adjustments may make all the difference to your purchase.