It may not be the most picturesque seaside town, but Cha-am does offer an authentic Thai-style beach experience. The pier is the center of this small, quiet town. Its main street, full of restaurants, bars, guesthouses, and hotels, passes by a tree-lined strip of beach. You can often see Bangkok families here—gathered at umbrella-covered tables for all-day meals, stocking up on fresh seafood and beer from wandering vendors. Cha-am retains its sleepy charm, and those searching for peace and quiet may find their niche here.