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Even if you've honed your bargaining skills in other countries, you might still come up empty-handed in Thailand. The aggressive techniques that go far in say, Delhi, won't get you very far in Bangkok. One of the highest compliments you can pay for any activity in the Land of Smiles is calling it sanuk (fun), and haggling is no exception. Thais love to joke and tease, so approach each bargaining situation playfully. However, be aware that Thais are also sensitive to "losing face," so make sure you remain pleasant and respectful throughout the transaction.
As you enter a market stall, smile and acknowledge the proprietor. When something catches your eye, inquire politely about the price, but don't immediately counter. Keep your voice low—you're more likely to get a deal if it's not announced to the whole shop—then ask for a price just slightly below what you want. Don't get too cavalier with your counteroffer—Thai sellers generally price their wares in a range they view as fair, so asking to cut the initial price in half will most likely be seen as an insult and might end the discussion abruptly. In most cases, the best you can hope for is 20% to 30% discount.
If the price the shopkeeper offers in return is still high, turn your smile up another watt and say something like, "Can you discount more?" If the answer is no, your last recourse is to say thank you and walk away. If you are called back, the price is still negotiable; if you aren't, maybe B500 wasn't such a bad price after all.
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