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Seoul Shopping

Shinsegae Department Store

  • 52-5 Chungmuro 1-ga Map It
  • Jung-gu
  • Department Stores

Fodor's Review

Korea's oldest department store, the main branch of Shinsegae has more character than its rivals. Although shoppers can find all the usual name-brand goods here, there are also shops carrying local labels like Jardin de Chouette (women's fashion) and Minetani (jewelry). To call the basement a high-end supermarket doesn't do it justice. For first time visitors to Korea, it is an experience in itself.

Shopping Information


52-5 Chungmuro 1-ga, Seoul, 100-747, South Korea

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