Fodor's Expert Review Bapexclusive Aoyama
Since the late 1990s, no brand has been more coveted by Harajuku scenesters than the BATHING APE label (shortened to BAPE) founded by DJ–fashion designer NIGO. At the height of the craze, hopefuls would line up outside NIGO's well-hidden boutiques and pay ¥7,000 for a T-shirt festooned with a simian visage or Planet of the Apes quote. BAPE has since gone aboveground, with the brand expanding across the globe. You can see what the fuss is all about in this spacious two-story shop with an upstairs conveyor belt of sneakers that is always a draw.