Shopping in Tokyo

Tokyo Shopping

Horror stories abound about prices in Japan—and some of them are true. Yes, a cup of coffee can cost $10, if you pick the wrong coffee shop. A gift-wrapped melon from a department-store gourmet counter can cost $150. And a taxi ride from the airport to central Tokyo does cost about $200. But most people take the convenient airport train for $9, and if you shop around, you can find plenty of gifts and souvenirs at fair prices.

You didn't fly all the way to Tokyo to buy European designer clothing, so shop for items that are Japanese-made for Japanese people and sold in stores that don't cater to tourists. This city is Japan's showcase. The crazy clothing styles, obscure electronics, and new games found here are capable of setting trends for the rest of the country—and perhaps the rest of Asia.

Also, don't pass up the chance to purchase Japanese crafts. Color, balance of form, and superb workmanship make these items exquisite and well worth the price you'll pay. Some can be quite expensive; for example, Japanese lacquerware carries a hefty price tag. But if you like the shiny boxes, bowls, cups, and trays and consider that quality lacquerware is made to last a lifetime, the cost is justified.

The Japanese approach to shopping can be feverish; on the weekends, some of the hipper, youth-oriented stores will have lines that wind down the street as kids wait patiently to pick up the latest trend. But shopping here can also be an exercise in elegance and refinement. Note the care taken with items after you purchase them, especially in department stores and boutiques. Goods will be wrapped, wrapped again, bagged, and sealed. Sure, the packaging can be excessive—does anybody really need three plastic bags for one croissant?—but such a focus on presentation has deep roots in Japanese culture.

This focus on presentation also influences salespeople who are invariably helpful and polite. In the larger stores they greet you with a bow when you arrive, and many of them speak at least enough English to help you find what you're looking for. There's a saying in Japan: o-kyaku-sama wa kami-sama, "the customer is a god"—and since the competition for your business is fierce, people do take it to heart.

Japan has been slow to embrace the use of credit cards, and even though plastic is now accepted at big retailers, some smaller shops only take cash. So when you go souvenir hunting, be prepared with a decent amount of cash; Tokyo's low crime rates make this a low-risk proposition. The dishonor associated with theft is so strong, in fact, that it's considered bad form to conspicuously count change in front of cashiers.

Japan has an across-the-board 5% value-added tax (V.A.T.) imposed on luxury goods as well as on restaurant and hotel bills. This tax can be avoided at some duty-free shops in the city (don't forget to bring your passport). It's also waived in the duty-free shops at the international airports, but because these places tend to have higher profit margins, your tax savings there are likely to be offset by the higher markups.

Stores in Tokyo generally open at 10 or 11 am and close at 8 or 9 pm.

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