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Masudaya started out as a sake maker more than a century ago, but for four generations now, it has been the town's best-known restaurant. The specialty is yuba, which the chefs transform, with the help of local vegetables and fresh fish, into sumptuous high cuisine. The building is traditional, with a lovely interior garden; but meals here are prix fixe, and the assembly-line-style service detracts from the ambience.
- Address: 439–2 Ishiya-machi, Nikko, Tochigi-ken 321-1405
- Phone: 0288/54–2151
- Hours: Closed Thurs. No dinner
- Location: Nikko
- Reservations essential.
- No credit cards.
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