A ADMT puts the unique Japanese gift for graphic and commercial design into historical perspective, from the sponsored "placements" in 18th-century wood-block prints to the postmodern visions of fashion photographers and video directors. The museum is maintained by a foundation established in honor of Hideo Yoshida, fourth president of the mammoth Dentsu Advertising Company, and includes a digital library of some 130,000 entries on everything you ever wanted to know about hype. There are no explanatory panels in English—but this in itself is a test of how well the visual vocabulary of consumer media can communicate across cultures.
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