Since the late 1990s, no brand has been more coveted by Harajuku scenesters than the A BATHING APE® label (shortened to BAPE®) from DJ–fashion designer NIGO®. At the height of the craze, hopefuls would line up outside NIGO®'s well-hidden boutiques for the chance to plop down ¥7,000 for a T-shirt festooned with a simian visage or a Planet of the Apes quote. BAPE® has since gone aboveground, with NIGO® expanding his business empire to London, New York, Hong Kong,
Paris, and Singapore. You cand see what the fuss is all about in this spacious two-story shop.