The average shopper in Harajuku is under 20; a substantial percentage is under 16. Most stores focus on moderately priced clothing and accessories, with a lot of kitsch mixed in. This shopping and residential area extends southeast from Harajuku Station along both sides of Omotesando and Meiji-dori; the shops that target the youngest consumers concentrate especially on the narrow street called Takeshita-dori. Tokyo's most exciting neighborhood for youth fashion and design
lies beyond that, in the maze of backstreets called Ura-hara. Here, the shops are highly characteristic and may make you feel you've stepped into another world.