The average shopper in Harajuku is under 20; a substantial percentage is under 16. Most stores focus on moderately priced clothing and accessories, with a lot of kitsch mixed in, but there are also several upscale fashion houses in the area—and more on the way. This shopping and residential area extends southeast from Harajuku Station along both sides of Omotesando and Meiji-dori; the shops that target the youngest consumers concentrate especially on the narrow street called Takeshita-dori. Tokyo's most exciting neighborhood for youth fashion and design lies along the promenade known as Kyu Shibuya-gawa Hodo, commonly referred to as Cat Street.
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