Tohoku Travel Guide


Plan Your Tohoku Vacation

Tohoku translates as "east–north," and it is a path less traveled by foreign tourists. Though the recent addition of bullet trains has made getting up here easier, Tohoku is still a world away from the crowded south. The mountain villages are more remote, the forests more untamed, and the people more reserved and wary of outsiders. But don't be fooled, they are quite friendly if you show them you appreciate the pace, look, and feel of things.


Tohoku Hotels

Hotels in Tohoku run the gamut from minuscule to behemoth, and often reflect local character. Make advance lodging... read more


Tohoku Restaurants

Tohoku is a great place for fresh food, whether from the fields, mountains, forests, or seas. Restaurants range from local... read more

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Things To Do

Things To Do in Tohoku

Explore the best sights, entertainment, and shopping with our top choices and insider tips.


Tohoku Experiences

  • Top Reasons to Go to Tohoku

    Summer festivals: Tohoku hosts a number of raucous, tumultuous, and exciting festivals every summer, the Tanabata Matsuri being the... Read more

  • Tohoku's Hinabita Onsen

    The Tohoku region has some 650 onsen (thermal spas) that are mostly located or "hidden" in remote mountain villages. Traveling here... Read more

  • On the Menu

    Visitors seeking culinary excellence and diversity will not be disappointed in Tohoku. Restaurants in the region serve the freshest... Read more

  • Tanabata Matsuri (Tanabata Festival)

    Tohoku's Tanabata festival, one of the largest in Japan, is held every year from August 6 to 8 and is heralded by a massive fireworks... Read more


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