Tohoku Travel Guide

Guidebooks

Tohoku translates as "east-north," and a visit can do more than shift your physical coordinates. Though the Shinkansen has made getting up here easier, it is still a world away from the crowded south. In Tohoku, the mountain villages are more remote, the forests more untamed, and the people more reserved—but don't be fooled, they are quite friendly if you show them you appreciate the pace, look, and feel of things.

Hotels

Tohoku Hotels

Hotels in Tohoku run the gamut from minuscule to behemoth, and often reflect local character. No matter the destination, make advance lodging reservations...read more

Restaurants

Tohoku Restaurants

Tohoku's a great place for fresh food, whether from the fields, mountains, forests, or seas. Restaurants range from local sake shacks to upscale sushi bars...read more

Things To Do

Things To Do in Tohoku

Explore the best sights, entertainment, and shopping with our top choices and insider tips.

Travel Deals in Tohoku

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Hotels

Tohoku Experiences

  • Top Reasons to Go to Tohoku

    Summer Festivals: Tohoku hosts a number of raucous, tumultuous, and exciting festivals every summer, the Tanabata Matsuri being the top draw... Read more

  • Tohoku's Hinabita Onsen

    The Tohoku region has some 650 onsen (thermal spas) that are mostly located or "hidden" in remote mountain villages. Traveling here (particularly... Read more

  • On the Menu

    Visitors seeking culinary excellence and diversity will not be disappointed in Tohoku. Restaurants in the region serve the freshest assortment... Read more

  • Tanabata Matsuri (Tanabata Festival)

    Tohoku's Tanabata festival, one of the largest in Japan, is held every year from August 6 to 8 (heralded by massive fireworks over the river... Read more

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