The Japan Alps and the North Chubu Coast
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1. Imayo Tsukasa Sake Brewery
Chuo-kuOriginally established as an inn and sake shop in 1767, but brewing since the Meiji period, Imayo Tsukusa is one of the ninety or so sake brewers that have made Niigata famous for nihonshu (sake). They run 30-minute tours of the brewery every day (hourly from 9 to 4 on weekends, and 1 to 4 on weekdays), where staff explain the sake brewing process. That's followed by a tasting session, where you can sample multiple brews. Better yet, it's free, and there is an English speaker available for each 2 pm tour. You need to book in advance, online or by phone, but that can be done same day. It's a 15-minute walk east of Niigata Station.
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2. Northern Culture Museum
On the banks of the Agano River on the Kanbara Plain, the museum is a 40-minute bus ride from Niigata Station. This former estate was established in the Edo period by the Ito family, which, by the 1930s, was the largest landowner in the Kaetsu area, with 8,352 acres of paddy fields, 2,500 acres of forest, and 78 overseers who controlled no fewer than 2,800 tenants. Ito Mansion, built in 1887, was their home for generations until the Land Reform Act of 1946. With its valuable art collection it became this museum, which has 65 rooms, as well as three restaurants and a coffee shop. Its five teahouses are in different parts of the garden (two of them built later), and numerous natural rocks—mostly from Kyoto—are artistically arranged around the pond. At Niigata ask the tourist information office to point you in the direction of the right bus, which takes 40 minutes. A taxi takes 20 minutes.
2--15--25 Somi, Niigata, Niigata-ken, 950-0205, Japan025-385–2001Sight Details
Rate Includes: ¥800 -
3. Ponshukan
Chuo-kuThis sake shop in the malls connected to Niigata Station is best known for its tasting room, where you can sample little cups of sake from each of Niigata's 90 or so breweries, all self-served from a wall of 100 shiny, silver vending machines. For a small fee, you'll be given a sake cup and five coins for the vending machines. You can also try pairing each sake with a selection of regional salts. Afterwards, the shop itself has an interesting range of sake-related souvenirs, from the actual drinks to moisturizing masks and soap made with sake lees, plus regional snacks and deli foods.
1--96--47 Hanazono, Niigata, Niigata-ken, 950-0086, Japan025-240--7090Sight Details
Rate Includes: ¥500 sake tasting -
4. Saitou Family Villa
Chuo-kuThe Saitou family was one of Niigata's most successful merchant families in the Meiji period. Their old villa, built in 1917, is a charming two-story wooden building with a pretty landscaped garden that is especially stunning when the leaves change color in the fall. Once you've explored the building and strolled the garden, stop for matcha tea and sweets in the tatami-floored tearoom that looks out into the grounds. To get there, take the Niigata loop bus to the Hoppo Bunka Hakubutsukan Niigata Bunkan-mae stop, from where it's a two-minute walk.
567 Nishi Ohatamachi, Niigata, Niigata-ken, 951-8104, Japan025-210–8350Sight Details
Rate Includes: ¥300; tea and sweets ¥500, Closed Mon. -
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