Taga Shrine
Visitors flock to this Shinto fertility shrine not far from the train station, though not necessarily to pray: Uwajima's infamous sex museum is located here. You can tell when you've arrived—no, that sculpture is not a giant squid. Just beyond it is the museum, called Deko Boko Jindou (literally, a shrine honoring "things that poke out, things that go in"). The three-floor collection is astonishing. It's best to leave the kids at the castle for this one, as they won't be admitted.