Shikoku Features

Shikoku Features

• Top Reasons to Go to Shikoku
  

  Get Off The Concrete: Discover Shikoku's natural charms by rafting, hiking, walking, and swimming. Best of all, bicycle across the Seto Inland... read more

• On the Menu
  

  Every corner of Shikoku has a special dish, cuisine, or crop. Ehime is famous for mikan—clementines—and between November and March... read more

• Dancing the Shikoku
  

  The Awa Odori Festival happens every summer over Obon, festival of the dead, and if you miss it you can still get a dose at the Awa Odori Kaikan... read more

• Make Like Indiana Jones
  

  If a day or two spent rafting, canyoning, and bridge walking (with a night in a hot spring) leaves you wanting more, grab your bullwhip and fedora... read more

• A Shopping Tour
  

  Matsuyama is the fashion capital of Shikoku, and a stroll down its main shopping arcades, Okaido and Gintengai, will leave you reeling from the... read more