Not to be confused with neighboring Miramar Shopping Centre, the Mira Mall opened in 2012 as an extension of the Mira Hotel. This new addition to the Tsim Sha Tsui shopping scene aims at Hong Kong's young elite with the likes of a two-story Twist, Tommy Hilfiger, and Coach. Asian talent is a focal point at the four-story galleria, with designers such as Ika Butoni and her colorful Indonesian creations. Noteworthy international brands include NorieM, Laura Ashley, Cocomojo,
and Sebago, and don't miss the 22,000-square-foot Collect Point flagship store in the basement.