Boulevard is Dubai's most exclusive retail address. This bijou (jewel) of a mall of less than 50 outlets is packed with luxury brands. It's quieter here and not as family-friendly as the major shopping centers. Boulevard is serious spending territory, with YSL, Bvulgari, and Gucci on the lower level and Armani, Emelio Pucci, and Jimmy Choo on the upper mezzanine. Clientele is a mixture of expats working in the business district, conventioneers from Russia, India, and Southeast Asia, and wealthy Emiratis.
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