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Although winters are pretty mild, especially farther north along the Wild Coast, summer—from September to April—is the most popular time to visit, especially for sun worshippers. (The beaches are best avoided at Christmas and New Year's, as they become severely overcrowded with hordes of reveling locals.) But even winter has its attractions. The sardine run, usually in June or early July, is becoming a major draw, and July's (sometimes late June's) National Arts Festival draws thousands of cultural pilgrims to the delightful university town of Grahamstown.