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Imagine a mini-Marrakesh, with much of the hectic hustle removed, and you've pretty much got Taroudant. It's a historic market town where people, customs, and the Arabic and Tashelhit Berber languages mix. The town's relaxed feel, the easy interaction with locals, and inexpensive dining make Taroudant an ideal base for exploring the Souss Valley and the western High Atlas.
After a few glory days in the 16th century as a center of the Saadian empire, Taroudant retained allegiance to the sultan even when the Souss Valley plains and Anti-Atlas Mountains revolted. Its population held steady between 5,000 and 10,000 until the 1970s, when rural emigrants to Europe returned to the region, built houses, and opened businesses and the population boomed to 60,000. Nevertheless, the place retains a small-town feel, with narrow streets and active markets.
Taroudant at a Glance
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