On the souk's northern tip is this lavish, deluxe riad spread across five adjoining properties; hidden among artisans at work are wide white walls with carved stucco, enormous mosaicked suites with marble baths, an overflowing tiled courtyard pool, and elite clientele. Farnatchi's A-list celebs include Angelina Jolie and Russell Crowe. Dine where you like but don't miss the terrace for sunset. Guests get free djellabas upon arrival and homemade snacks in the room. TVs are hidden behind carved moucharabia screens and iPod docks are filled with cool tunes. On-site owner James Wix can set up private parties and excursions. Room price includes airport transfers (Marrakesh airport).