A good local tour guide will be able to plan with you, and accompany you, on a thorough visit of the region. As well as organizing accommodations and transport (which can be a headache), they’ll be able to point you in the right direction of safe and appropriate treks and worthwhile points of interests while supplying all the cultural information you may require. There is also the language advantage; remember that in the mountains, Arabic or a Berber dialect is mostly spoken and a language-savvy guide is an invaluable asset. Be sure to research tour guides and companies in advance as there are some less reputable organizations around.
Action Sport Loisirs. This is a bike-tour company that offers mountain-biking and cycling activities from Marrakesh into the High Atlas. It can fix up any kind of bike tour, from gentle track riding to rougher trips for the more fearless. Meals can also be incorporated into the tours. Trips range from half days to several days of intensive biking. A day's biking costs around 750 DH. 1, bd. Yacoub El Mansour, Guéliz, Marrakesh, Marrakech-Tensift-Al Haouz. 0661/24–01–45; www.marrakechbikeaction.com.
Ame d'Aventure. This organization is comprised of a team of award-winning guides who possess valuable local, geographical, and cultural knowledge as well as language skills. Each guide is fully trained, and the company offers a range of activities from mountain trekking and cross-country biking to desert camel rides. It caters to individuals and groups of all sizes and budgets. 81, rue Tensift, Guéliz, Marrakesh, Marrakech-Tensift-Al Haouz. 0661/43–00–15; www.ameaventure.com.