It's not on the beach side of Hayarkon Street, but this seven-story hotel, one minute's walk from the beach and recently renovated, lives up to its reputation as a good deal. All but five rooms on each floor have sea views. The décor includes well-designed wooden furniture and patchwork-style fabrics. Expect personalized service -- probably the legacy of the original Swiss owners. The lobby, with a corner bar, overlooks the small swimming pool.
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