PRESS ROOM

2012 Beach Vacation Planning Made Easy with Fodor's Customized "80 Degrees" Tool

Personalized vacation suggestions based on users’ travel style preferences

NEW YORK, NY (FEBRUARY 16, 2012) – Fodor’s, the leading name in travel guides, announces the launch of the third annual 80 Degrees vacation planning tool. Trust the expertise of Fodor’s to suggest the perfect beach getaway for all types of travelers from more than 65 sun-drenched destinations. The 80 Degrees tool assesses travelers preferences and matches them with customized, tailored vacation recommendations and guides in a beautiful visual format. No other online vacation planning tool offers such detailed analysis of travelers’ styles, providing more specific, detailed suggestions than other similar destination-matching quizzes.

For even the avid traveler, narrowing down the multitude of possible beach locales for a tropical getaway can be daunting. From small eco-accommodations in Costa Rica to all-inclusive mega resorts in Punta Cana, the choices are vast and dramatically varied. The Fodor’s 80 Degrees tool filters down more than 65 possible destinations from all over the Caribbean, Mexico, Florida and Hawaii (all within about 5 hours flying time from the mainland U.S.), to deliver a dream getaway for each user. Prefer white sandy beaches to a rocky coastline; sand castles to cliff diving? The Fodor’s 80 Degrees vacation finder is the perfect solution for all this and more.

“The Fodor’s 80 Degrees tool intuitively guides travelers through the important planning questions and delivers trip ideas that match their travel personalities,” said Arabella Bowen, Fodor’s Executive Editorial Director. “With more than 65 locations, this tool aims to guide vacationers to discover new destinations based on their personalized recommendations.”

To find the right beach destination Fodor’s simply asks users to choose from a selection of beautiful and inspiring travel photos that correspond to their travel preferences. Questions include: what the users’ favorite beach looks like, what else they want to see, how they want to spend their day, what they’d like to be doing at sunset, what they want to bring home, where they’d like to stay and how much they’d like to spend. The tool analyzes users’ preferences based on their selections and determines which beach destinations hand selected by Fodor’s editors and contributors are their best match, providing recommendations on accommodations, restaurants and activities that match their travel personality.

Travelers can discover their perfect getaway complete with expert recommendations to make planning their trip easy at www.fodors.com/80degrees.

About Fodor’s

Fodor’s Travel, a division of Random House, Inc. is one of the world’s leading providers of travel information. Covering over 300 destinations worldwide, Fodor’s guidebooks and website, Fodors.com, have provided the most up-to-date, accurate information for travelers for seventy-five years. Written by a team of over 700 writers located around the globe, Fodor’s provides travelers with engagingly written, intelligently and accurately reported, and absolutely indispensable travel guidance. Visit www.Fodors.com

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