Traxo Aims to Predict Weather Delays

Posted by Seth Miller on April 30, 2013 at 5:52:19 PM EDT | Post a Comment
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Weather forecasts aren't the most reliable data sets out there. And airline operations are a challenge even on a sunny day thanks to air-traffic control delays and crowded airports overwhelmed by the number of flights they serve. But those stumbling blocks aren't going to stop online travel organizer Traxo from trying to help predict those delays and help their customers reroute around them. The service will be based on technology provided by KnowDelay, a company focused on predicting flights delays based on weather and other factors.

Traxo allows travelers to aggregate plans from multiple providers into a single itinerary, accessed through a common interface. The site adds on additional features like tracking travel milestones and aims to provide rewards to its users based on their aggregated travel pattern rather than solely activity from any one airline or alliance. They also track slightly less spectacular milestones, like number of redeye flights, but the overall goal is to recognize the travel volume. And with their partners they can provide rewards to top travelers based on the itinerary data they aggregate from nearly 200 different partner websites.

The new partnership with KnowDelay will allow Traxo to add notifications and alerts to traveler itineraries, offering a warning of potential flight delays. "Traxo will tell you what others won't, several days in advance," said Traxo Founder and CEO Andres Fabris. "This new early-alert service works across-platforms, meaning it doesn't matter where you booked your flight, or what airline you're flying. You don't need to have elite status in order to get this extra coverage—all Traxo members receive these advanced weather alerts for free."

Traxo and KnowDelay will provide travelers with proactive alerts and rebooking options. By prompting travelers with information they can use to work with the airlines on accommodation the goal is to make the trips smoother or have alternatives available. "We already know there is a real need here, we estimate two-thirds of the flying public can proactively avoid weather related travel disruptions if they are provided with this kind of advance weather information," said Fabris.

Photo credit: Stormy weather at airport via Shutterstock

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