epic. Now's your chance. Check out this amazing bus ad, from Denmark's Midttrafik." /> epic. Now's your chance. Check out this amazing bus ad, from Denmark's Midttrafik." /> epic. Now's your chance. Check out this amazing bus ad, from Denmark's Midttrafik." />

The Bus is Cool Again, At Least in Denmark (VIDEO)

Posted by Deanna Cioppa on September 18, 2012 at 2:49:39 PM EDT | Post a Comment

Let's be honest, in the world of of public transportation, the bus falls at the bottom of the cool list. (At the top? The tram, in all its forms.) That is, until Denmark, specifically Midttrafik, the public transportation authority in Midtjylland, decided to change all that. Apparently, when the Danish make a commercial, they make a commercial. With production values hovering near Avatar, and hyperbole even higher, these transportation gurus take the viewer on a slow-motion, epic-film-score-playing, color-saturated journey through the wonders of the bus, including "very nice seats" and "free handles." And in Denmark, the buses do smoky doughnuts in parking lots. Just watch.

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