Here’s What Mexican Tequila Brands Really Think About Celebrity Tequilas

F or many years tequila has been a man’s game. Increasingly, it’s narrowing further to a non-Mexican celebrity’s enterprise. A-listers are converting their cult followings into tequila drinkers and causing ripple effects in the industry, which is now said to be worth US$10.8-billion-a-year. These days you can sip on stylish agave drinks from the likes … Continued