Regent Seven Seas Cruises

Good to Know

So why did Carlson Hospitality change the name from Radisson to Regent Seven Seas? It probably seemed logical in the beginning to give their new cruise line a recognizable name—Radisson. However, the name wasn't recognizable for the right reasons. Radisson Seven Seas Cruises aspired to be recognized as upscale (which it was), while the Radisson hotel chain is a decidedly middle-of-the-road. The hotel name turned off some potential passengers who didn't perceive the cruise line as being luxurious or exclusive. It just so happened that Carlson Hospitality's small, but growing, Regent chain of hotels is more in tune with today's definition of luxury and a better fit to co-brand with a top-of-the-line cruising experience. Voila! Early in 2006, a "fleet christening" accomplished the renaming and, best of all, the cruise line's initials didn't change and neither did its Web site address.