Regent Seven Seas Cruises
About This Line
Good to Know
So why did former owners Carlson Hospitality change the name from Radisson to Regent Seven Seas back in 2006? It probably seemed logical at the time to give their new cruise line a recognizable name. However, the name wasn't recognizable for the right reasons. Radisson Seven Seas Cruises aspired to be recognized as upscale cruise line (which it was), while the Radisson hotel chain is decidedly middle-of-the-road. The hotel name turned off some potential passengers, who didn't perceive the cruise line as being luxurious or exclusive. It just so happened that Carlson Hospitality's small, but growing, Regent chain of hotels is more in tune with today's definition of luxury and a better fit to co-brand with a top-of-the-line cruising experience. Best of all, the cruise line's initials didn't change and neither did its Web site address.
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