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Why do hotels charge separately for parking?

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I understand that hotels pay for parking property and need to recoup losses, but why not tack charge onto the hotel bill? I realize that would make the initial bill higher than some competitors but in my experience most people generally grimmace and whine quite a bit about that "extra fee.' Wouldn't this bad vibe from the parking fee leave a bad taste in a customer's mouth, and thus reduce his likelihood of returning?

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