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New Restaurant for Times Square

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(We hope it gets a better review than Guy Fieri)
Taken from the NY Times


Eugene Kadomskiy, a restaurant magnate with more than 70 places in Moscow and St. Petersburg, Russia, is not starting small in New York. Next week, he plans to open a 26,000-square-foot behemoth in a Times Square high-rise, with 600 seats on three levels. Having explored the city’s restaurants, he said this location gives him a chance to fill what he regards as a vacuum in the dining scene. “New York is the culinary capital of the world, but there’s very little in the way of good food in the Times Square area,” Mr. Kadomskiy, 39, said through an interpreter last week. “It’s a paradox.”
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Times Topic: Off the Menu

The project, done in a rough-hewed industrial style, is costing his company, Makers Lab, $29 million. To execute his vision, he has hired as chef Brian Young, who started as a cook at the Quilted Giraffe and worked at Le Bernardin. With two years’ experience as executive chef at Tavern on the Green, Mr. Young is not likely to be daunted by Urbo’s sprawl. Mr. Kadomskiy said Mr. Young’s food will feature local ingredients, and the menu will list the purveyors.

At the entrance to the complex, whose name is a mash-up of urban and bohemian, there are food carts for takeaway items. Beyond is a casual 150-seat area with three glass-enclosed kitchens. There’s a Blue Bottle coffee shop off to one side. A spiral staircase and a circular elevator lead upstairs for more-formal dining in a 300-seat room with latticework and greenery, and to a big bar overlooking 42nd Street. As for how New York will welcome him, he said, “It’s too late to be nervous.” (The ground floor opens Tuesday): 11 Times Square (42nd Street and Eighth Avenue), 212-542-8950, urbonyc.com.

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