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Hotel "Environmental" requests

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Everywhere I go it seems that hotels and B&Bs are posting requests that guests help the environment by reusing towels. So far I have NEVER seen one of these establishments offer to participate in the effort by offering their guests any incentive to do this. If they were really serious about water and energy saving, they would offer a discounted room rate or even a small gift as a reward for the guests "sacrifice". Instead it seems they just pocket the savings. I have been considering having a card printed up to leave pasted on top of their requests suggesting this. Comments?

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