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Misleading third party websites

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Why is it that so many people don't seem to realize that third party bookings sites are simply parasites making money of them and providing them with nothing?

They're in the news today being taken to task by the European consumer protection body for misleading the public.

http://www.bbc.com/news/business-39529584

I get so tired of seeing tv ads by them, all saying, 'we get you the lowest price', etc. All they get you is the lowest price THEY are offering you, not the lowest price that exists. Yet the majority of the public seem to believe their nonsense.

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