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ParisSnooze: Velib Bike Scheme Huge Success

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Kerouac has recently posted about the success of Paris' ballyhooed Velib' self-service bicycle rental scheme, which opened for business July 1, 2007.

Velib' is a word derived from velo (bike) and liberte (freedom) and was modeled after Velo V, a similar program began in Lyon in 2005 and hugely successful, with now some 70,000 subscribers and 25,000 bike miles clocked in each day. Both Lyon and Paris programs are sponsored by JCDecaux, the outdoor advertising company - JCD provides the cycles, lock up stations and maintenance for Velib' in exchange for rights to 1,628 billboards around Paris.

Velib' factoids:

initially 10,648 bikes and 750 stations - with the goal of by year end 20,600 cycles and 1,451 stations.

...the bike itself is a grey 3-speed 50-pound 'tour de force' that comes with a basket, automatic lioghts and adjustable seats.

...available 24 hours/day/7 days/wk

..three subscription options - 1 day 1 euro; 1 wk = 5 e; year 29 euros. First half-hour is free for any ride - 2nd 30 mins costs 1 euro; third is 2 euros and each subsequent half-hour 4 euros (so not a cheap way to get around Paris for going to museums, etc.)

bikes not returned? client charged 150 euros

rental info is in 8 languages to encourage tourists to use

Velib' does not provide helmets

currently averaging 50,000-70,000 rentals a day

Sat Aug 4 one day record 97,000 journeys

Paris officials say Velib' will bring some 30,000,000 euros to public coffers

paris currently has 230 miles of bike lanes, a figure officials hope to raise by 40%
by the end of 2008

www.velib.paris.fr



Thus the petite reine, or the bicycle has taken to Parisian streets like crazy.

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