BA business class fare sale ATL-LGW
Aug 29th, 2006, 03:52 PM
#1
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BA business class fare sale ATL-LGW
Fare is valid Nov 15 through Dec 14, 2006 and Jan 8 through Mar 21, 2007. Must ticket by Sep 7, 2006.
$998 + $273.15 taxes and fees = $1,271.15 all in for Club World
Looks like this may be in response to Delta's introductory $999 JFK-LGW business fare that I posted about last week http://www.fodors.com/forums/threads...p;tid=34859374
Continental is also sort of matching the Delta introductory fares on their EWR-LGW service (their coach fare is the same but business is slightly higher than Delta), but note that BA's fare is from <b>ATL</b> not JFK.
$998 + $273.15 taxes and fees = $1,271.15 all in for Club World
Looks like this may be in response to Delta's introductory $999 JFK-LGW business fare that I posted about last week http://www.fodors.com/forums/threads...p;tid=34859374
Continental is also sort of matching the Delta introductory fares on their EWR-LGW service (their coach fare is the same but business is slightly higher than Delta), but note that BA's fare is from <b>ATL</b> not JFK.
Aug 29th, 2006, 05:34 PM
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I'm not sure I would call it "protesting" - - it's flat out competing... for passengers to fill seats.
There is a considerable region of the country - - where there isn't a single trans-atlantic gateway airport (in a given state: examples include IN, WV, KS, IA, WI and AR to name a few). And there are passengers, like myself, who might be looking for a promotional business class fare... and consider a dozen or more gateway airports - - from Chicago to Charlotte, from Memphis to New York as roughly the same distance from me - - and all roughly the same hassle. ATL is in direct competition with JFK, for those of us who live between the Appalachian mountains and the Dakotas.
We got business folks who fly from out here in the "fly over states" too, you know!
Best wishes,
Rex
There is a considerable region of the country - - where there isn't a single trans-atlantic gateway airport (in a given state: examples include IN, WV, KS, IA, WI and AR to name a few). And there are passengers, like myself, who might be looking for a promotional business class fare... and consider a dozen or more gateway airports - - from Chicago to Charlotte, from Memphis to New York as roughly the same distance from me - - and all roughly the same hassle. ATL is in direct competition with JFK, for those of us who live between the Appalachian mountains and the Dakotas.
We got business folks who fly from out here in the "fly over states" too, you know!
Best wishes,
Rex
Aug 29th, 2006, 05:43 PM
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It is clearly a protest, if you've followed how airlines do these things.
BA didn't cut J fare across the board, but only Atlanta. Why? That's because ATL is a strong trans-Atlantic hub for DL. <b>That's the sole reason why they chose this route.</b>
NYC-London is a main profit center for BA with like 8 flights a day. DL's super-low fare is cutting into their margin. So, they do a reciprocal thing, cutting fares from ATL.
With just a flight a day to ATL, they can afford to lose a few dollars, just like DL can with their JFK-LGW fare.
Happen all the time. Say if NW introduce some low fare in the US, some airlines will deliberately cut the fares to some ridiculously level to MSP and DTW. Not going to hurt that other airline, but people living around MSP and DTW will notice.
BA didn't cut J fare across the board, but only Atlanta. Why? That's because ATL is a strong trans-Atlantic hub for DL. <b>That's the sole reason why they chose this route.</b>
NYC-London is a main profit center for BA with like 8 flights a day. DL's super-low fare is cutting into their margin. So, they do a reciprocal thing, cutting fares from ATL.
With just a flight a day to ATL, they can afford to lose a few dollars, just like DL can with their JFK-LGW fare.
Happen all the time. Say if NW introduce some low fare in the US, some airlines will deliberately cut the fares to some ridiculously level to MSP and DTW. Not going to hurt that other airline, but people living around MSP and DTW will notice.
Aug 29th, 2006, 05:50 PM
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I don't get it; maybe this is a semantic argument
<< DL's super-low fare is cutting into their margin. >>
... by luring away, <i>competitively</i>, passengers who might otherwise fill BA's seats (NYC-LON).
<< So, they do a reciprocal thing, cutting fares from ATL. >>
Thus, <i>competitively</i> trying to lure customers away from filling Delta's seats (ATL-LON).
It all goes into the same cash register, right?
<< DL's super-low fare is cutting into their margin. >>
... by luring away, <i>competitively</i>, passengers who might otherwise fill BA's seats (NYC-LON).
<< So, they do a reciprocal thing, cutting fares from ATL. >>
Thus, <i>competitively</i> trying to lure customers away from filling Delta's seats (ATL-LON).
It all goes into the same cash register, right?
Aug 29th, 2006, 05:58 PM
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Yes, of course they're competing. But as I explained, the target ATL fare is to "punish" DL, pure and simple.
If they just want to compete for passengers, BA can cut their NYC-LHR fares to match DL. But they're specifically NOT doing that.
CO cuts fares EWR-LGW. That's a competitive response. BA's a punitive one.
If they just want to compete for passengers, BA can cut their NYC-LHR fares to match DL. But they're specifically NOT doing that.
CO cuts fares EWR-LGW. That's a competitive response. BA's a punitive one.
