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Southwest "Honors" the Military

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Last week I had a flight on Southwest who I usually prefer since they seem to be on time and responsive to customers.

Unfortunately, after my latest experience I will likely avoid them if possible. Southwest has implemented a policy to give preference to customers in the military. If you are an active duty military member you get preferential early boarding and are also the first to disembark.

It makes no difference to Southwest if they are late and if you miss your connection, as long as you give preference to the military to disembark.

Obviously, if you object to treating all customers equally this means you are unpatriotic. If they wish to honor the military, why not offer a discount or free drinks? Or if they don't want to actually give them something of value, why not offer them early boarding?

I speak from experience, Following is the response from SWA

We appreciate your patience and allowing us the opportunity to honor our Military.

Sincerely,

Deborah, Southwest Airlines

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